In 2024, Nubank, a trailblazer in digital financial services, became the first digital bank outside of Asia to reach 100 million customers. To mark this historic milestone, Nubank made the decision to give the applause to their customers instead of themselves.

Nubank partnered with Rise New York & Partners to create “You At The Center Of Everything,” a cross-continent celebration that told their customer’s stories and financial achievements through the visual of 100 million particles across a diverse range of platforms.

to light up the Vegas Strip with faces of Nubank’s OG customers, formed from millions of particles

and the brand’s commitment to innovation.

and 700+ organic press mentions

alongside Wells Fargo and Bank of America.