Heineken might be angling for more widespread use of AI jurors, after the brewer emerged victorious in a Rise New York & Partners experiment in which an AI jury, trained on past Cannes winners, was asked to pick a Titanium Grand Prix from this year’s 18 shortlisted campaigns.

Full-time Dad, direct report to Ana Vidigal, meat addict, guitar player by heart and 20 years making a living in advertising. Flavio has lived, seen and done stuff in China, LATAM and Europe, but settled in New York.

With 31 million people were impacted through mainstream TV News, Newspapers, Social, and Digital Media, the stories of the memorial have been featured in every major media platform in Brazil

After taking the global stage in 2022, Advertising agency Rise New York & Partners has announced the opening of its office outside the United States, and officially started its operations in São Paulo

Microsoft reached out to the New York-based creative shop RISE, an up-and-coming agency formed by the twenty-two times Cannes Lion-winning trio of Flavio Vidigal (BBDO, HUGE, Firstborn), Andre Poli (Wieden+Kennedy, RGA/Nike), and Andre Holzmeister (Interpublic/CUBOCC, HUGE) to conceptualize, design and craft this vision to life.

Rise New York and Partners and Floripa Square won at The Drum Awards for Out of Home 2022 in the Local Campaign and New Approach for its Breaking The Fourth Wall: Innovation in 3D OOH

Rise New York founders André Holzmeister and Flavio Vidigal discuss how they've been integrating AI into their campaigns since 2019.

With 31 million people were impacted through mainstream TV News, Newspapers, Social, and Digital Media, the stories of the memorial have been featured in every major media platform in Brazil

After taking the global stage in 2022, Advertising agency Rise New York & Partners has announced the opening of its office outside the United States, and officially started its operations in São Paulo

Microsoft reached out to the New York-based creative shop RISE, an up-and-coming agency formed by the twenty-two times Cannes Lion-winning trio of Flavio Vidigal (BBDO, HUGE, Firstborn), Andre Poli (Wieden+Kennedy, RGA/Nike), and Andre Holzmeister (Interpublic/CUBOCC, HUGE) to conceptualize, design and craft this vision to life.

Rise New York and Partners and Floripa Square won at The Drum Awards for Out of Home 2022 in the Local Campaign and New Approach for its Breaking The Fourth Wall: Innovation in 3D OOH

Flavio Vidigal is Partner and Chief Creative Officer at Rise New York & Partners.

Traditional agency models are struggling to keep pace with the demands in the post-digital age. Our CCO, Flavio Vidigal, delves into the rise of a new creative model that prioritizes flexibility, cultural relevance, and speed.

At Rise New York & Partners, founder and creative director Andre Holzmeister and Flavio Vidigal, partner and chief creative officer, have been using AI within their campaigns for Years.

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