Microsoft Azure —
Everywhere & Nowhere

Microsoft Cloud Services Azure is celebrating 10 years in 2021. To imprint this remarkable milestone in time, Azure's design team is rebranding and launching a
new positioning for this next chapter. To kick off the effort, Microsoft C+AI Studios reached out to Rise New York to concept, design and craft this vision to life in an outstanding 60s manifesto film.

An invisible driving force that enables
businesses all over the world

The main goal when delivering the briefing to RISE's team was that we nurtured
the creative side of what's possible with this product. The script tells the story of how
possibilities are born out of a singular thought, a voice that only innovative minds
can hear, and it takes you through their journey to becoming real.

Pushing the craft without losing the brand's feel

An optimistic, conversational, and thoughtful tone

Mixed in with beautiful cinematic sound design and delivered by multiple voices,
the voice-over casts sounds of people from all over the world — diverse in ethnicity, gender, accents, and age.

An epic narrative that introduces
the new branding through the lenses
of an abstract world

As a result, this beautifully crafted journey takes the viewer through an abstract and
absolutely gorgeous scenery in a world full of possibilities — the world of Azure

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • CREATIVE DIRECTOR

    ANDRE POLI

  • FILM DIRECTOR

    ANDRE HOLZMEISTER

  • FILM CO-DIRECTOR

    FLAVIO MONTIEL

  • DESIGN DIRECTOR

    FLAVIO MONTIEL

  • MOTION DESIGNER / 3D ARTIST

    LEANDRO BELTRAN

  • MOTION DESIGNER / 3D ARTIST

    MAU BORBA

  • MOTION DESIGNER / 3D ARTIST

    VINICIUS LAVOR

  • STORYBOARD ARTIST

    ROGERIO PHUL

  • EXECUTIVE PRODUCER

    ETIENNE DU JARDIN

  • PRODUCER

    MATHEUS NOBRE

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

  • CLIENT

    MICROSOFT C+AI STUDIOS

  • SOUND DESIGN

    COMBUSTION

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