• We helped Microsoft Azure introduce its new icon and voice to the world using voices from around the world with a 10th-anniversary rebranding

Microsoft Azure
— Invent With Purpose

Microsoft Cloud Services Azure is celebrating 10 years in 2021. To imprint this remarkable milestone in time, Azure's design team is rebranding and launching a new positioning for this next chapter. To kick off the effort, Microsoft C+AI Studios reached out to Rise New York to concept, design and craft this vision to life in an outstanding 60s manifesto film.

An invisible driving force that enables businesses all over the world

Our main goal was to foster the creative potential of this product. The script narrates the tale of how possibilities emerge from a single idea, a voice that only visionary minds can perceive, and it guides you through the transformative journey of bringing those ideas to life.

Pushing the craft without losing the brand's feel

An optimistic, conversational, and thoughtful tone

Accompanied by stunning cinematic sound design, the voice-over features a diverse ensemble of voices from around the globe, representing a rich tapestry of ethnicities, genders, accents, and ages. This inclusive and vibrant narrative is brought to life by multiple voices, weaving together a unique and captivating audio experience.

An epic narrative that introduces the new branding through the lenses of an abstract world

As a result, this beautifully crafted journey takes the viewer through an abstract and absolutely gorgeous scenery in a world full of possibilities — the world of Azure.

The People Behind

  • Chief Creative Officer
    Flavio Vidigal
  • Film Co-director
    Flavio Montiel
  • Motion Designer / 3D Artist
    Mau Borba
  • Executive Producer
    Etienne Du Jardin
  • Client
    Microsoft C+AI Studios

  • Creative Director
    Andre Poli
  • Design Director
    Flavio Montiel
  • Motion Designer / 3D Artist
    Vinicius Lavor
  • Producer
    Matheus Nobre
  • Sound Design
    Combustion
  • Film Director
    Andre Holzmeister
  • Motion Designer / 3D Artist
    Leandro Beltran
  • Storyboard Artist
    Rogerio Phul
  • Managing Director
    Pedro Vidigal

Selected Works

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