During the C+E rebranding in 2021, the company decided to expand its visual approach and bring it to new heights. They reached out to Studio By Rise with a simple yet exciting mission — take the new brand and company ethos and make it extraordinary. Our team of designers and motion took it a bit way too seriously. The result was three packs of visual systems with a fresh and modern feel.

Building upon the Kinect animation hype, Studio By Rise decided to mix different design techniques and motion graphics to bring something unique to an established style.

We wanted to make the system as simple as possible for any application, but when it comes to logo vignettes, we decided to add a bit more depth to the mix.

In today's marketing landscape, we must see how a brand behaves in motion. The more content creation gains territory, the more significant the need for a system that lends itself in every form.