White Ops — Keep It Human

White Ops is the global leader in bot mitigation. By verifying more than
10 trillion interactions weekly, they can genuinely say they are keeping the
internet more human. Rise New York & Partners was tasked to modernize
not only the way White Ops look but how they sound and position the
brand in the tech and cybersecurity landscape.

We must ground ourselves
in humans — not institutions

Humans must be at the core of our communication, it doesn’t matter if it’s
corporate, business, consumer or internal teams - we are all humans.

Digital Hub

We created a modular design system with a drag-and-drop website builder that allows creating news pages in minutes.

A modular design system that just works no matter the platform

Humans tend to react with the
tone of voice in many ways

If you’re too sales(y) they’ll reject you, if too glamorous they’ll think you’re a snob, if it's
too tech(y) or jargon(y) they might not understand at all what you’re trying to convey.

We talk about the
mission, not the tech

Backed by strategic storytelling, the brand platform is the core of everything we do.
Our platform is a core sentiment — an expression of a feeling that connects with the
audience emotionally and drives all the brand efforts & experiences.

So we can keep
the internet the way
we love — Human

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • DIRECTOR OF CONTENT & PRODUCTION

    ANDRE HOLZMEISTER

  • CREATIVE DIRECTOR

    ANDRE POLI

  • DIRECTOR OF AGENCY OPERATIONS

    ETIENNE DU JARDIN

  • SENIOR ART DIRECTOR

    RAFAEL FERNANDES

  • ART DIRECTOR

    MIGUEL YOUNG

  • SENIOR DESIGNER

    MARCELO NÊ

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

  • TECHNOLOGY PRODUCTION

    BASE DIGITAL

  • PHOTOGRAPHER

    ADRIANNA FAVERO

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