Riot Games —
League Of Legends Wild Rift

Rise New York & Partners signed with the Gaming Giant to support its Marketing
and Advertising Efforts in the Region. To kick off the partnership, Riot Games LATAM tasked the agency with a mission of launching its newly created #ElTryHardClub,
a program that brings a series of free initiatives and support to the League of Legends Wild Rift community in Mexico

Our gamer is an effortless hypebeast.
Streetwear at its core. She doesn't go well
with sober flat looks. Her look has an edgy
to it without being overly done

The campaign includes a long-form film and cuts in 60, 30, and 15 seconds with special formats for social media and digital display ads

"Think Like a Champ" campaign brings
the message that you don't need superpowers
to become a champion in Wild Rift

The story takes you through the day of a gamer, and as she goes through the bumps and turns of harsh gameplay, she starts to have these visions projected through her ceiling, walls, and everywhere she goes. These "magical moments" trick the audience into believing that she has a "special power" to predict plays before everyone else.
Only to find out at the end that — thanks to Riot's new program — she got some tricks hidden up her sleeve

We wanted to create this hyperfocus moment when she harnesses her "power" by tapping into everything she learned from Riot's new program in an epic way

The film is filled with visual effects, beautiful cinematic moments, and astonishing color grading. The sound design ties everything together with a Hard Rock music theme, the sound signature of all League of Legends content

The primary source
for Wild Rift Mexican gamers to get pro tips, educational content, support, and a virtual coach available 24/7

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • DIRECTOR OF CONTENT & PRODUCTION

    ANDRE HOLZMEISTER

  • CREATIVE DIRECTOR

    ANDRE POLI

  • ASSOCIATE CREATIVE DIRECTOR

    RAFAEL FERNANDES

  • SENIOR MOTION DESIGNER

    EDGAR YAMADA

  • DIRECTOR OF AGENCY OPERATIONS

    ETIENNE DU JARDIN

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

  • PRODUCER

    MATHEUS NOBRE

  • FILM DIRECTOR

    ANDRE HOLZMEISTER

  • SCENE DIRECTOR

    RODRIGO CABRAL

  • VFX SUPERVISOR

    JORGE PEREIRA OK

  • VFX PRODUCER

    ARTHUR DE AVEIRO

  • LIVE-ACTION PRODUCTION

    BIZZU CONTEUDO

  • POST-PRODUCTION

    CAPADOCIA VFX

  • SOUND DESIGN

    COMBUSTION

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