Riot Games
VCT 2022 — Be An Icon

In 2022, RIOT Games pushed Valorant esports to be the biggest FPS globally. But to do that, we still had to win the genre in Latin America. Our main goal was to increase awareness, viewership, and further develop the local ecosystem. The 5v5 shooter had over 800,000 active players in the region, in which approximately 720,000 said in research they were into esports — but only 30,000 actually tune in to watch the tournament live. So, how do we turn Valorant core players into VCT fans?

Valorant Champions Tour is where style
and skill collide to create extraordinary moments
that inspire fans to forge their own paths to greatness. Competing in this tournament requires more than just skill — you gotta have style.

The campaign includes a long-form film and cuts in 60, 30, and 15 seconds with special formats for social media and digital display ads

Creativity and self-expression can open doors
to greatness. you just need to know which ones
will get you there. Go ahead — Be An Icon

In Valorant, greatness is an art. It takes creative thinking and personal expression to be truly great.
It's not just about the perfect aim, knowing every angle, and executing a meta play. It's about using your
full kit and getting creative to outplay every situation. Our platform idea took the brand's core belief
and pushed it further while using gaming as the center stage

We needed to establish Valorant Esports as the gateway for LATAM’s gamers to become an icon themselves

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • CREATIVE DIRECTOR (STUDIO)

    ANDRE HOLZMEISTER

  • CREATIVE DIRECTOR

    ANDRE POLI

  • ASSOCIATE DESIGN DIRECTOR

    RAFAEL FERNANDES

  • DIRECTOR OF AGENCY OPERATIONS

    ETIENNE DU JARDIN

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

  • LEAD PRODUCER

    MATHEUS NOBRE

  • PRODUCER

    BRUNO TRISTÃO

  • FILM DIRECTOR

    LEONARDO AIELLO

  • DIRECTOR ASSISTANT

    ALICE STAMATO

  • EXECUTIVE PRODUCER

    IGOR SELINGARDE

  • DIRECTOR OF PHOTOGRAPHY

    RAFAEL MALTA

  • PRODUCTION DIRECTOR

    MURILO PAIVA

  • LIVE-ACTION PRODUCTION

    SUGARCANE FILMES

  • SOUND DESIGN

    WHITE NOISE LAB

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