AHORA — Tequila Differently

Why mess with a great thing, right? Wrong. It was time for a new take on tequila, and we found the perfect way to unlock one of America’s favorite drinks by combining it with seltzer and natural fruit juice. Change is good. Standing out is good. And that’s why we tequila differently. Studio By Rise was commissioned to bring the campaign to life through 3D animations and visual compositing in a series of digital videos, out-of-home and social media assets.

From infusing street culture
to infused in Chicago’s streets

On route to being the next big thing in Chicago, Ahora introduces itself
to the city just in time for festival season, and the crowd goes crazy.

The perfect balance of seltzer and tequila blanco, with a twist of natural fruit juice

Product eye-candy with a twist

When getting the brief, the challenge was to perfectly balance iconic street elements
with high-end product visuals to create an ownable world for Ahora.

After creating
the assets, it was
time to bring all the
pieces together

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • DIRECTOR OF CONTENT & PRODUCTION

    ANDRE HOLZMEISTER

  • CREATIVE DIRECTOR

    ANDRE POLI

  • HEAD OF STUDIO

    RODRIGO RODRIGUES

  • DIRECTOR OF CLIENT OPERATIONS

    ETIENNE DU JARDIN

  • 3D MOTION DIRECTOR

    RODRIGO LESCANO

  • 3D ARTIST

    VINICIUS LAVOR

  • HOUDINI ARTIST

    SACHA

  • MOTION DESIGNER

    BRUNO PIVA

  • EDITING

    NELSON PRADO

  • PRODUCER

    MATHEUS NOBRE

  • POST/RETOUCHING

    HENRIQUE DALIO

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

See More Cases