AHORA — Tequila Differently
Why mess with a great thing, right? Wrong. It was time for a new take on tequila, and we found the perfect way to unlock one of America’s favorite drinks by combining it with seltzer and natural fruit juice. Change is good. Standing out is good. And that’s why we tequila differently. Studio By Rise was commissioned to bring the campaign to life through 3D animations and visual compositing in a series of digital videos, out-of-home and social media assets.
From infusing street culture
to infused in Chicago’s streets
On route to being the next big thing in Chicago, Ahora introduces itself
to the city just in time for festival season, and the crowd goes crazy.
The perfect balance of seltzer and tequila blanco, with a twist of natural fruit juice
Product eye-candy with a twist
When getting the brief, the challenge was to perfectly balance iconic street elements
with high-end product visuals to create an ownable world for Ahora.
After creating
the assets, it was
time to bring all the
pieces together
The People Behind
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CHIEF CREATIVE OFFICER
FLAVIO VIDIGAL
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DIRECTOR OF CONTENT & PRODUCTION
ANDRE HOLZMEISTER
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CREATIVE DIRECTOR
ANDRE POLI
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HEAD OF STUDIO
RODRIGO RODRIGUES
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DIRECTOR OF CLIENT OPERATIONS
ETIENNE DU JARDIN
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3D MOTION DIRECTOR
RODRIGO LESCANO
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3D ARTIST
VINICIUS LAVOR
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HOUDINI ARTIST
SACHA
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MOTION DESIGNER
BRUNO PIVA
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EDITING
NELSON PRADO
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PRODUCER
MATHEUS NOBRE
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POST/RETOUCHING
HENRIQUE DALIO
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MANAGING DIRECTOR
PEDRO VIDIGAL