White Ops — Go to Market Animations

White Ops takes a multilayered approach that enables them to detect sophisticated bots with unmatched accuracy — all without compromising anyone’s experience on the web. In other words, they keep the internet human. After getting the masterbrand in good shape, Rise New York & Partners jumped right into developing a product go-to-market campaign, deploying a series of animations encapsulating the core benefits of White Ops' products and services.

An iconic visual representation of
Humans vs Bots on the internet

The goal was to make a complex framework more digestible for a non-cybersecurity tech audience.
To answer that, we tried to find a visual style that could break through the clutter and place White Ops'
products top-of-mind. Tone of voice should be conversational, direct and human, laddering up to
the newly launched brand platform — Keep It Human.

Breaking the z-space wall

The animations were designed with a top-down camera approach in mind,
but every now and then we move through the z-space, to add depth to our story,
and to give the viewer something to look forward to.

Text as reinforcer — not the conductor

We were very careful every time we had to use text. It needed to serve
a purpose in the story without adding an extra layer of noise.

And of course — sick infographics

We pushed the limits of UX design using it
as a reference to create graphics that could demonstrate metrics, and benefits in the context of our story.

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • DIRECTOR OF CONTENT & PRODUCTION

    ANDRE HOLZMEISTER

  • CREATIVE DIRECTOR

    ANDRE POLI

  • DIRECTOR OF AGENCY OPERATIONS

    ETIENNE DU JARDIN

  • SENIOR ART DIRECTOR

    RAFAEL FERNANDES

  • HEAD OF STUDIO

    RODRIGO RODRIGUES

  • MOTION DESIGNER

    EDGAR YAMADA

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

  • SOUND DESIGN

    WHITE NOISE LAB

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