New Balance — Set. Go.
SET/GO campaign celebrates young-adult women who can’t be bothered trying to be like everyone else. They’re too busy chasing down their own unique paths, whether that’s an untraditional career, a creative endeavor, or just any self-defined, nonconformist path. Fresh Foam Cruz offers the streamlined style and comfort that allows them to know they're looking cool and are good to go — no matter where their hustle takes them next.
A Lifestyle Campaign for Fashion Navigators and Sneaker Lovers
Made for the modern hustle
For women who don’t want to think about details like styling their shoes
or changing them for every activity, or worry whether they look “lazy” in their style.
They just want to be able to slip a pair of cool shoes on and go — knowing they’ll
be put-together, comfortable and ready to do their thing.
Ready. Set. Go.
New Balance as a
life-style brand
Fashion influencers and their “dad’s look” movement online, in 2018, organically brought New Balance to the trends back again, helping the shoe giant efforts in becoming a life-style brand.
The People Behind
-
CHIEF CREATIVE OFFICER
FLAVIO VIDIGAL
-
DIRECTOR OF CONTENT & PRODUCTION
ANDRE HOLZMEISTER
-
CREATIVE DIRECTOR
ANDRE POLI
-
DIRECTOR OF AGENCY OPERATIONS
ETIENNE DU JARDIN
-
HEAD OF STUDIO
RODRIGO RODRIGUES
-
MANAGING DIRECTOR
PEDRO VIDIGAL
-
MOTION DESIGNER
PEDRO FAVALI
-
SENIOR COPYWRITER
SHLOIMY NOTIK
-
CREATIVE AGENCY
VML Y&R