Neoway — Products Go to Market

Rise New York & Partners and Neoway's product and marketing teams got
together to envision a roadmap and launch all their new products in 2019, but
before we got there, we had to unify their visual system and align it with
the new Brand Platform — There's More To Know.

Telling product stories
through isometric goodness

We built an isometric illustration system that could adapt, evolve
and grow at the same speed as Neoway. So, every time a new product
was ready to go to market, we had the ability to quickly respond with
campaigns, graphic toolkits and digital assets ready to go.

From concept
to execution

The go-to-market visual system allowed
us to be agile and focus on the story while keeping the consistency across Neoway’s portfolio of products.

An integrated approach
driven by industry verticals

Neoway's products are fully tailored to a variety of industries, adding another
level of complexity to everything they do when it comes to marketing and design.
Our framework had to accommodate not only a versatile look and feel but a
storytelling system and tone of voice that could reach many different
audiences in a cohesive way.

Campaigns grounded in
benefits instead of technology

In order to create "Reasons-to-Believe" campaigns, the messaging had to focus
on the benefit that our products bring — and not on the tech behind it.

Deploying our campaigns across
all channels

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • DIRECTOR OF CONTENT & PRODUCTION

    ANDRE HOLZMEISTER

  • CREATIVE DIRECTOR

    ANDRE POLI

  • DIRECTOR OF AGENCY OPERATIONS

    ETIENNE DU JARDIN

  • SENIOR ART DIRECTOR

    ROGERIO PUHL

  • ART DIRECTOR

    RAFAEL FERNANDES

  • SENIOR DESIGNER

    MARCELO NÊ

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

  • ANIMATION

    SUGAR LAB

  • SOUND DESIGN

    COMBUSTION

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