Neoway —Masterbrand 2019

As the global agency of record, Rise New York & Partners was challenged to
spark a new phase in Neoway's brand marketing strategy. We kicked things
off with a massive marketing plan while establishing a roadmap for the
next two years — it all started with a rebranding.

Neoway is a late-stage, next tech unicorn
from Brazil going global in 2019

The Digital
Presence

We created a modular design system with
a drag-and-drop website builder that allows creating news pages in minutes. On top of that, the website identifies recurrent visitors tailoring the entire experience based on their interests.

A vertical-first approach
optimized for the mobile era.

We are a catalyst and a
hub for knowledge

Neoway uses intelligence applied to information to find and amplify
untapped business opportunities in designing data-driven solutions for global brands.
Our visual design system enhances that statement with real-time business insights.

A complete design overhaul that
marked the beginning of Neoway's
Integrated Brand Experience

But to avoid Brand Experience loss moving forward, we grounded our communication
and experiences in concepts that elevated the brand always by demonstrating
and proving that, with Neoway — there’s always more to know.

In the end,
we wear it out

In 2019, Rise New York & Partners established a long-term relationship with Neoway, operating as a truly integrated partner, leading creative in all fronts. From brand strategy, brand marketing, branding, IRL experiences and beyond.

The People Behind

  • CHIEF CREATIVE OFFICER

    FLAVIO VIDIGAL

  • DIRECTOR OF CONTENT & PRODUCTION

    ANDRE HOLZMEISTER

  • CREATIVE DIRECTOR

    ANDRE POLI

  • DIRECTOR OF CLIENT OPERATIONS

    ETIENNE DU JARDIN

  • SENIOR ART DIRECTOR

    RAFAEL FERNANDES

  • ART DIRECTOR

    PABLO LOBO

  • SENIOR DESIGNER

    MARCELO NÊ

  • MANAGING DIRECTOR

    PEDRO VIDIGAL

  • TECHNOLOGY PRODUCTION

    BASE DIGITAL

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