Neoway —Data Driven Business Event
Rise New York was awarded to be the Global Agency of Record of the biggest
Data Driven Company in South America. To launch the new Global Brand Platform, we tapped into the biggest moment for the brand: DDB — The Biggest Data Driven Event in Latin America.
Everything was packaged with beautifully
crafted animations and visual design
A cohesive graphic package around
the new brand platform and identity
Inspired by TV Network graphics, we created an entire motion design system encompassing
transitions, lower thirds, sponsor interstitials and everything in between.
A warming
and immersive
welcome
At the event day, after check-in
using facial recognition technology,
a digital screen recognized and
welcomed everyone with slices
of knowledge.
As they walk by the event area, the data tasting continues
It's time! Lights are dimmed, the uplifting
music kicks in, the event is about to start
A beautifully crafted opening act surprised our guests
with an amazing immersive experience.
Bridging Online
& Offline
Announcing the first marketing tool that combines on & offline data with behavior, hyper-targeting, and segmentation to predict qualified leads.
Event highlights were broadcast live on
YouTube and Neoway's owned channels
Watch the entire case study below.
The People Behind
-
CHIEF CREATIVE OFFICER
FLAVIO VIDIGAL
-
DIRECTOR OF CONTENT & PRODUCTION
ANDRE HOLZMEISTER
-
CREATIVE DIRECTOR
ANDRE POLI
-
DIRECTOR OF AGENCY OPERATIONS
ETIENNE DU JARDIN
-
HEAD OF STUDIO
RODRIGO RODRIGUES
-
DIRECTOR OF MOTION GRAPHICS
MAU BORBA
-
SENIOR DESIGNER
MARCELO NÊ
-
MANAGING DIRECTOR
PEDRO VIDIGAL
-
SOUND DESIGN
COMBUSTION
-
MEDIA PARTNER
ALRIGHT
-
OPENING ACT PRODUCTION
VISUALFARM
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TECHNOLOGY PRODUCTION
SOLID